Sydney FC have continued their big off season of changes by announcing a new CEO on Tuesday.

Chairman Scott Barlow said: “I am delighted to announce today the appointment of Danny Townsend as our club’s new CEO commencing in October of this year.”
Townsend is the co-founder of sports intelligence agency Repucom, a company he helped build as a leading sports consultancy business through Europe, Asia and the United States.
His most recent role was the Co-Global Managing Director of Nielsen Sports which has seen him work across the English Premier League, Bundesliga, NBA and NFL among other high profile codes.
Townsend was chosen from a quality list of international candidates for the job and in 2015, he was recognised by the Sports Business Journal as one of the 40 most influential global sports executives under 40.
Barlow said he was excited by Townsend's appointment, saying he was the right man to lead the club into the future.

“Danny is a first-class appointment with the experience and background to help drive our club to the next level," Barlow added.

“Our club has achieved impressive growth and success in recent years but there is no doubt most of our growth is still ahead of us.  We believe Danny is the right person to help us maximise our huge potential over the coming years.

“Danny has a track record of success internationally with excellent links in the football and corporate world but he also understands the Sydney sporting landscape.”

After most recently living in New York, Townsend has relocated back home to Sydney and said he was excited by the challenge of taking the A-League champions to new heights.

“Sydney FC is a club with a massive amount of growth ahead of it and I am excited to help achieve that," Townsend told the club's website.

“I am a born and raised Sydneysider with a passion for football and I am very proud to be Sydney FC’s new CEO.

“Sydney FC is a financially stable, family club with the most dedicated, passionate and creative members in Australia, and I am confident we are entering a new era for the Sky Blues.

“We have an exciting season ahead of us this year as we look to win back to back titles, and challenge for the AFC Champions League crown.

“I look forward to working with everyone at the club and creating some more fantastic times ahead.”

Townsend’s official start date will be Saturday 7th October to coincide with Sydney FC’s opening game of the Hyundai A-League 2017/18 season.