Sunday's grand final had it all; goals a plenty, an incredible atmosphere, and the crowing of a brand new championship side for the first time.

It's just a shame that no one saw it.

Sure, the above statement is a hyperbole at its finest, but only 237,000 people watched the A-League decider live on Fox Sports.

The league's marquee fixture was out rated by an NRL simulcast that saw the Sharks vs Broncos clash draw 258,000.

For those who aren't fans of the 13-a-side code, the NRL's Sunday afternoon game is shown live on both Channel 9 and on fox sports.

269,000 more watched the game on delay on the free-to-air coverage on SBS.

Overall, just over half a million people watched a game that deserved to be viewed by a much larger audience. A larger audience the A-League needs to attract if it's ever going to challenge the NRL and AFL.

It's worth stating that ratings are not everything, and the way these ratings are measured has long been in question, but the fact remains, the A-League needs to meet more eyeballs to maximise its potential.

The coverage on SBS, although delayed, was top notch. The pre-game and the build-up packages are spine tingling, but SBS just isn't available to the same amount of people as the major networks.

The A-League really needs to find its way onto channel 7, 9 or 10, or at least their digital channels, to maximise its commercial possibly.

I am not here to rubbish the league, I am a big fan and a member of my club, but without national coverage, the code will always be seen as a distant third, of fourth in the landscape.

For most hard-core fans, this won't matter. It probably shouldn't but those charged with driving the game forward are always looking for ways to increase viewership and sponsorship.

There really is no reason why the competition can't attract a million-plus audience on its Grand Final day.

Adelaide and Western Sydney were both playing brilliant, attacking football, both coming off semi-finals where they scored four and five goals respectively.

A huge and boisterous crowd was in attendance, with the crowning of a brand new A-League champion guaranteed.

So why didn't it?

The fact that the game went up against the Sharks vs Broncos and two AFL games certainly didn't help, with fans of the teams involved choosing their NRL or AFL side over a neutral football game.

That being said, the A-League cannot simply accept the fact that other sports are more popular anymore, and must find a way to put their product in front of more eyes.

Not every football fan is a fan of other codes, or vice versa.

I support all three codes with great passion, although in my group of friends alone, there are some that didn't even know the A-League Grand Final was on, while others watched the contest over watching their league side play live.

Although some would argue there is a lack of interest from the major networks regarding the product, recent ratings for Matilda's fixtures on digital channel 7mate indicate the market is certainly there.

Women's cricket was never really in the forefront of punter's minds, yet the ratings for the women's version of the big bash saw it become somewhat of an unexpected hit.

Casual fans need to be able to EASILY view the game.

Unfortunately the SBS does not have the budget to advertise the fixture as much as it deserves, while only those with pay-tv were able to watch the game live.

In a perfect world, future deciders will be on free-to-air, live, and on a network that will allow the game the viewing audience it deserves.

It's a long road to making it happen but I really hope that one day the game cracks that magical one-million+ figure as the Socceroos major fixtures so often do.